GoverSocial media is a form of online, many-to-many, and interactive communication that affords collaborative action. It is a digital platform that transmits user-generated content. All social media share the following elements: Participation; Openness; Conversation; Community; and Connectedness.
Social media is growing worldwide regardless of political system, economic development, culture and even level of internet access. Social media engagement – the average number of hours per visitor spent on social networks – is also increasing. For the first time, ordinary citizens can access a global, collaborative communications platform at the price of internet access.
The module aims to:
After working on this module, readers should be able to:
About the Author
Dr. Emmanuel C. Lallana is Chief Executive of ideacorp – an independent, non-profit organization focused on Digital Development (ICT for Development) based in the Philippines.
He is also author of APCICT Academy of ICT Essentials for Government Leaders modules on ICT for Development (ICTD) Policy, Process and Governance (M2) and Social Media and Development (M11).
Dr. Lallana has worked with academic/research institutions, civil society organizations, and international organizations. He served the Philippine government as Deputy Director General, Foreign Service Institute, Department of Foreign Affairs, (1993-1996) and Commissioner, Commission on Information and Communications Technology, Office of the President (2004-2007). He was also consultant at the National Privacy Commission and the Department of Education.